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Planning Bid Adjustments

Planning Bid Adjustments Planning Bid AdjustmentsPlanning Bid AdjustmentsPlanning Bid AdjustmentsPlanning Bid Adjustments

Another feature you can use involves using different bid adjustments. An adjustment allows you to show your ads more or less often based on many factors:

Another feature you can use involves using different bid adjustments. An adjustment allows you to show your ads more or less often based on many factors: Another feature you can use involves using different bid adjustments. An adjustment allows you to show your ads more or less often based on many factors:Another feature you can use involves using different bid adjustments. An adjustment allows you to show your ads more or less often based on many factors:
  • The device is used when making a search. You might pay more for a click on a search made on a desktop computer and less for a search on a tablet, for instance. This is when you notice that people are more likely to reach you from certain sources or devices.
  • A person’s location. This is a campaign-level adjustment that lets you bid more to reach people located in certain places.
  • Ad schedules. This is another campaign-level parameter. This is when you want to pay more to get online at a specific time.
  • Target audiences. Designed with certain ad groups in mind, this is when you have very specific audiences that you want to reach.
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